Padman – The Real Story of How He Shot to Fame by Selling Shame

“If we want to give our daughters Sanitary Pads, we’d much rather buy the good quality ones available in the market. What do you think we are…….trying to get rid of some cheap stuff by dumping it on our girls?”

These words came from angry mothers of girls from a government school in rural Karnataka. The year was 2010. The “cheap stuff” in question was free Sanitary Napkins distributed through Rotary, made from a low-cost Sanitary Napkin manufacturing machine. The machine was the one set up by a person called Muruganathan, at Mount Carmel College in Bengaluru. The person who facilitated this free distribution was me. That was my first and last stint at distributing Sanitary Pads or any other menstrual product in villages.

Like many an arrogant social worker, I too began my work in this space 8 years ago assuming that I know better than the women in rural India. To be honest, I had even tried the pads made by Muruganathan’s machine before distributing them. I found the quality highly questionable – it would hardly last an hour before needing to be changed. And even the adhesive used was of such poor quality that when one tries to remove it, it just sticks and then the pad rips apart making a mess of the whole situation. Yet I thought “Well, it is for THEM. This should be enough.”

I wonder if the Twinkle Khannas of Bollywood who are suddenly praising and promoting Padman, have ever used his product. Do they go around in their designer outfits and costly vehicles wearing a leaking pad which needs to be discarded every hour? Or are they among those who think “This is good enough for THEM”?

THEM

Who is this THEM that we so selflessly fight on behalf of, in our arguments on menstruation? If celebrities and their recent comments are to be believed, then this THEM is 82% of Indian women who apparently have no access to Sanitary Pads and therefore resort to using alternatives like ash, sand, rags and what not. The poor THEM.

My team and I spent the last 8 years of our work actively trying to find THEM. We travelled and interacted with over 20,000 women across Bihar, Jharkhand, Nagaland, Assam, Manipur, Meghalaya, Maharashtra and extensively in Karnataka. The naxal hit villages in Jharkhand, the mud huts in Bihar, the tribes in Assam and North-East, the interior villages in Maharashtra and over 7000 women and girls across the length and breadth of interior Karnataka. It is from these women that we LEARNT how menstruation should be revered, how the first period should be celebrated, how the quality of menstrual blood can be a great indicator of our overall health, how we can prevent menstrual pain through simple dietary methods, how to manage the bleeding naturally, and how our menstrual cycles are meant to sync with the earth’s natural cycles.

No, we did not find the shame that is automatically assumed about rural women and their periods. Nor did we find THEM who used ash and sand and husk and are suffering from Reproductive Tract Infections for want of a Pad. We also asked journalists who quoted this worrying statistic, but they had neither met the sand-husk-ash using women, nor had they ever seen the published paper from which this quote is derived.  But surely we thought, we must be wrong…… after all, every NGO, every media article and every conference on menstruation is based on pitying THEM.

How could THEY not exist?

RESEARCH

We have become so doubtful about our senses, that it is far easier to trust somebody else’s ‘data’, than our own first-hand experience. So we turned to scientific research in our last desperate attempt to find THEM. If the state of Indian women is indeed so bad when it comes to Menstrual Health, surely, there would be published research which proves it? We studied over 150 published research papers from across the globe, and especially of women in India. Researchers, activists and doctors from reputed global institutions such as The Society for Menstrual Cycle Research (Boston) helped us gain access to published research papers. Here is a gist of what this study revealed:

No paper which surveyed Indian women found evidence of using sand, husk or ash as menstrual absorbent.

Research that studied the use of menstrual absorbents as far back as in 2005 in rural India, showed that around 35% to 40% women were already using Sanitary Pads at that time.

No paper showed evidence that use of a particular menstrual product such as cloth, is related to any menstrual disorder or reproductive tract infection.

No paper indicated that girls in India drop out of school owing to menstruation and lack of Sanitary Napkins.

In fact,

If we compare the prevalence of menstrual disorder such as Menorrhagia (Heavy Bleeding) globally, we find that it is far lesser among Indian women (around 18% to 20%), and much higher among women in developed countries like England (up to 52%) who are obviously pad/tampon users.

There are more girls missing school in New York City (42%) during menstruation, than in any village in India, where it is estimated to be around 24% absenteeism.

In all cases where girls miss school, the reason was owing to Dysmenorrhea, or period pain and had nothing to do with availability of Pads.

The complete findings of this study is detailed in the write-up “Menstruation: Research, Rhetoric, Reality” which provides link to 100 papers which have been quoted throughout the write-up.

More recently, the National Family Health Study of 2015-16, undertaken across India, revealed that the use of Sanitary Napkins among Indian women is 48.5% in rural, 77.5% in urban and 57.6% total.

SHAME

Over the years, we have been invited by at least 10 NGOs across India who bought Muruganathan’s story and the invention in the hope of doing good. They wanted us to come and ‘convince’ the rural women to buy his Pads, because it simply wouldn’t sell.

If the product quality is not good, and there isn’t even data to support the need for Padman’s invention, then how on earth did he get so famous?

Enter SHAME.

At a Boston held conference in 2015 on Menstrual Health & Reproductive Justice, a documentary called Menstrual Man, on the life of Muruganathan was screened and a discussion followed. The poster subtitle read ‘Psycho. Pervert. Visionary’.

I attended that screening and for a long time afterwards was disturbed in trying to put a finger on the look of the mostly white audience who watched the film.  Was it pity on the projected shameful state of Indian women? Was it disgust at how obnoxious Muruganathan was and yet one couldn’t deny his ‘greatness’ because he came from a poor background? No one dared name it.

This same jumbled emotion is what media houses like BBC have been throwing our way. In Muruganathan, they found a hero through whom disgust and pity can unfold effortlessly. To shoot from his shoulder and create shame among Indians, seemed so much easier. Shame is the best marketing tool, especially when it comes to women’s products. Businesses are thriving by putting India in poor light, and Muruganathan was making it happen for them. He became the apple of foreign media’s eye.

The way Muruganathan has shot to fame without any valid reason, is a great indicator of who we are as a society, and how media can make us doubt our own experiences. The question is not to him. He is a businessman, doing whatever it takes to make his living and his identity.

The question is to the rest of us.

We, who have never used his product and yet promote it. We, who have not had a real conversation with even one rural woman and yet make assumptions about what they need. We, who would believe a statistic because some newspaper says so, and yet would never speak to even 10 women around us to verify it. And we, the men, who have not and can not experience what it is to bleed, but feel it is our responsibility to ‘educate’ the ignorant women on managing her bleeding.

Why is it, that we are so ready…no, Eager, to believe the worst about our women and our nation, and would raise concerns if we were told that Indian women actually have better menstrual health compared to their global counterparts?

Shame has been sold to us in a nice package with celebrity endorsements. And we have bought it.

46 comments

  1. Very nice write up. It is so appalling to know that a worthless invention of Armugam is glorified to this level. We should counter these false propaganda with the help of the media. Let truth be revealed to all

  2. The poor are fodder for NGOs which survive on ‘saving them’.

    Cloth is the best, most sustainable, zero cost option. I have used it since i was 25. Old saree pieces used and washed, dried and reused.

    Like all the women of my village.

    And suddenly some NGO, taking funding for “Reproductive Health” urgently needs to convert all the village women from their sustainable ways into consumers. The methodology is to shame them. To teach them that they and their ways are inferior.

    That cloth is inferior.

  3. Bollywood will never do anything for charity…. Commercial angle will always be the priority but packaging the movie well, is essential to pull crowd to theatre. Now Mountain Man, was very well made movie and it had all masaala for pulling crowd to theatre. We all must hav read about Mountain man story but watching the movie gav different feel. So was Airlift.

    I recall in early 70’s, new wave movies started though movies had merit still viewers were very less.

    Little creative liberty has to b given to director.
    The original Padman did had a vision and determination. At least he took up a totally tabbo issue. Author here had her ouwn efforts, intentions, determination for the cause but, short coming of Padman shud not b so blatant.

    Wht more to say….

  4. Hello dear Sinu Joseph .
    From last one week ,I read out almost all of your article and I got inspired by each and every one of them .I own an NGO name Chahek ,and we want to share a post about you .We became successful to expose the lie of Padman about menstruation in india and people are supporting us too for the move .It becomes a movement now where many people are joining us ,we want to share a post on you .*Padwoman* .Yes you are our Padwoman ,you deserve every honour for your work for women . Do text me back .We want you to come out in our support .Thank you .

    • Kindly refrain from doing any such thing. The purpose of this write-up is to bring to light the misinformation spread about rural women and not to ‘expose’ anyone. Our endeavor has been to raise the standards of conversation around menstruation beyond Pads, so it would be highly inappropriate to refer to Sinu as Padwoman.

  5. Having fully bought into the Muruganantham fable, lock, stock & barrel, your blog was like a bucket of ice cold water thrown in my ignorant face. Thank you for your brave words and keep up your fight.

  6. This is eye opening Mythri. I admired Muruganathan when I saw his Ted Talk. Like many others even I wasn’t aware of the ground reality and approved his idea Immediately. It’s really shocking how many businesses are being started on the base of projecting India in poor light.

    • still now, you don’t know the reality about ground. This author is saying some part of their experience and padman also captured some other things,& both are true in some specific point.Business motivation is another part of the story,which capture major part of the
      middle class families.

  7. The other side of the story is always delightful and interestingly eye-opening to hear. I belong to rural part of Uttrakhand in India and despite being a male and as per my understanding and observations I too can say that school dropout rate in both genders of students has nothing to do with menstruations. There are several other major factors. We have almost equal enrollment and retention rates in our government and private schools. And apart from that I never heard of someone sick or died due to poor menstruation hygiene.
    Well thanks for such informative piece of writing.

  8. Mythri, I really enjoyed reading this! I don’t think anyone else has put it as simply and straightforwardly as this! My name is Sufiya Pathan. I am a teacher/researcher at SDM Postgraduate College, Ujire, Karnataka. We run courses roughly relating to the way the west perceives India and how that impacts the way we perceive ourselves. If you are ever in the vicinity of Ujire/Mangalore, please let me know. I would love to meet you! All the best!

    • We have been to Mangalore several times. It is a beautiful place with very sensible people. Glad to know that you are doing such a unique course in your college. We will certainly reach out when we come that side next time. 🙂

  9. Agreed that ppl nmight be misinformed about the use of ash/husk/sand but you cannot deny the taboo associated with menstruation in our country. Leave rurals, my own grandma used to treat my mother as an untouchable durin those days. it was spoken about in hushes and whispers. A girl couldnt confide in her dad or any male member such was the taboo assoc wth it. With this movie and with the work padman did,he broke all the barriers n taboo. He made everyone realise that it s a normal thing. This s aground breaking change for all of us n u cannot deny him the credit.

  10. Shocked to know the reality at least by going through blog. I feel we are taken for a ride as usual by pad sellers media and bollywood to believe that we dont care enough for our women.. thanks for enlightening .. neverthless i would watch the padman movie as my duaghter also wanted to watch it

  11. Very interesting. I second you. I couldn’t find right words to express what you have written. Will share with my friends and family. Also, totally loved reading “why India doesn’t need sanitary napkin revolution” and its well taken on social media (i’m sure I’m not the only one who says that). Good luck, and I will do my best to support ideology of mythrispeaks.

  12. I loved reading it, but in the article, it was said that THEM 82% apparently had no access to sanitary napkin. Again in the National Family Health it is mentioned that 57.6% of the women use it. Aren’t the figures contradicting?

  13. I second your opinion. all these celebrities are just so ignorant… rather not aware of the hygiene problems caused by the improper disposal of sanitary pads. No one is talking about the real issue where one can dispose of sanitary waste safely.they are at best ineffective, worst harmful and dangerous, and much of the time, non-existent.

    Sanitary waste disposal is not merely a waste management issue, it’s a health and human rights issue that affects the entire country.
    As there is currently no standardised method of sustainable sanitary waste disposal, every menstrual product disposed contributes to either soil, air or water contamination…
    an increase in users means an increase in waste. Where will it end up?
    There is simply no excuse for ignorance on the issue, action must be taken.
    Here i am not saying that sanitary pads should not be used.. but disposal of it in a correct way…passing by any villages, roadside one can see all sanitary waste scattered around..
    A need to be made a priority

  14. Thank You Mythri for this article as it was much needed. I was quite surprised to see the celebrities attached to this movie being invited to top media houses and universities to talk on the subject, I wish they they had researched it well or perhaps it’s all about shaming India and some capitalist angle to it.

  15. Very nice article, thank you for bringing out the positive side of the strong and resilient women of our country. I hope that is projected aswell globally instead of the grim picture.
    Your article and extensive research cleared so many misconceptions and misinformation. Keep writing more power to you

  16. I feel your interpretation may be slightly biased. Since you only have gone back to articles dating back to 2005. According to the original Padman’s story his initiative was started in 1990’s so I assume your data doesn’t provide the accurate representation of things from back then. Of course as a woman I would have to try the product to show if it is indeed defective like you mention.

    I do commend you for throwing light on the use of ash, sand, leaves aspect, that part I think you maybe right about. But I highly doubt that it is only shame that caused his endeavour to become so popular. Infact shame would have worked against him in selling his product.

  17. The issue of padman is just a part of the larger problem …the larger problem being the business of selling “victimhood” and “Gynocentrism”….it was not surprising that almost all men fell to the story of padman movie because any victimhood of women will sell instantly with Gynocentric men….unless men get rid of their Gynocentrism they will always be bombarded with stories of women’s victimhood…it is important to note that many women who live with dignity hate to cry victimhood …they work sincerely and intelligently to overcome their challenges…but the feminist brigade will always ensure that most women stay connected to victimhood…after all the feminist business is anyware close to 70k crores in India….

  18. Well articulated and researched. Thank you for bringing into light about the reality of Indian women and debunking the celebrities and their nefarious designs….

  19. Great piece! I wonder if your article ‘Menstruation: Research, Rhetoric, Reality’ is available in any peer-reviewed journal, that could help future researchers like me?

  20. A question to the writer out of genuine curiosity ….. Theough your extensive interviewing of rural women of several states, you have mentioned that they do not use sand, ash etc. during their period… So what do they use then?

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